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The Journey

Part 2: 8 Essential Research and Planning Steps for Starting a Big and Tall Sunglasses Business

by Bulltru Sunglasses 16 Jan 2024 0 Comments

My Journey To Make A Change: Plotting The Course

In part 1, you learned about me and my struggles as a BAMF (Big Ass MoFo). So what am I going to do about it? Nothing without a plan. Here are eight planning steps I took to start my own Big and Tall business that fills the gaps left by the big brands.

*Note: This list distills my experiences; each point is linked to its own article.

#1 - Understanding My Unique Target Market

Embarking on this entrepreneurial adventure, I recognize the importance of truly understanding my target market – those seeking big and tall sunglasses and accessories. These trendsetters with broader faces, higher cheekbones, or larger heads struggle to find eyewear that not only fits comfortably but also exudes style.

I'll go beyond traditional market research to connect with this unique demographic. I plan to engage with potential customers through surveys, interviews, and focus groups.

By delving into their experiences and preferences, I aim to tailor my product offerings precisely to meet their needs. This personalized approach will set the foundation for a brand that resonates with the big and tall community.

#2 - Continuing the Journey with Thorough Market Research

Building on understanding my target market, it's time to dive headfirst into comprehensive market research. I'll explore the expansive sunglasses market, seeking industry reports and statistics to gauge its size and growth. But the real magic happens when I zoom into the big and tall sunglasses segment.

Analyzing competitors is not just about recognizing their strengths but identifying potential gaps. The fashion industry is ever-evolving, and my goal is to spot trends and capitalize on areas where big and tall sunglasses can make a bold statement.

Whether it's a lack of stylish options or untapped geographical markets, my business strategy will be crafted to seize these opportunities.

#3 - Crafting a Unique Selling Proposition (USP) that Speaks Volumes

In a sea of sunglass options, standing out is imperative. Armed with insights into my target market and market trends, it's time to weave a compelling Unique Selling Proposition (USP).

What makes my big and tall sunglasses different? Is its unrivaled comfort, innovative design, or a personalized shopping experience?

I'll shape a narrative that resonates with my customers by identifying key features that set my products apart. The USP is not just a marketing tool; it's the heartbeat of my brand, guiding every decision and interaction.

Whether it's superior comfort or a diverse range of frame options, my USP will be the beacon that draws customers into the world of my big and tall sunglasses.

#4 - Laying the Groundwork with a Comprehensive Business Plan

As an entrepreneur, my compass is a well-crafted business plan. This document will be more than just a set of goals and financial projections – it's a roadmap outlining the journey ahead.

Defining business objectives, analyzing the market, and understanding the competition will be integral to shaping a robust strategy.

Startup costs, inventory management, marketing budgets – every detail will be meticulously planned. I'll embrace realism in my financial projections, accounting for potential risks and uncertainties.

A well-thought-out business plan attracts potential investors and serves as my guiding light through the twists and turns of entrepreneurship.

#5 - Navigating the Supply Chain Seas

Ensuring a seamless supply chain is paramount to the success of my big and tall sunglasses business. Researching potential suppliers and manufacturers specializing in eyewear for larger facial features will be a top priority.

Clear communication, quality assessments, and building solid relationships will be the pillars of a reliable supply chain.

Private labeling or creating a unique brand further enhances my control over the products. I'll build a foundation for a consistent and high-quality inventory by fostering collaboration with suppliers who align with my vision.

#6 - Transcending Boundaries with a Seamless Online Presence

In the digital age, an online store is not just an option; it's a necessity. Choosing the right e-commerce platform with a user-friendly interface and visually appealing design will be crucial.

Optimizing the website for SEO ensures that my big and tall sunglasses business is easily discoverable by those seeking stylish eyewear.

Beyond the online store, social media platforms will become my playground for engaging with the audience. From showcasing products to educational content, these platforms will be key to building brand loyalty and increasing online visibility.

#7 - Crafting the Symphony of Marketing and Promotion

With the infrastructure in place, it's time to shout from the rooftops about my big and tall sunglasses. Defining the target audience and creating buyer personas will guide my marketing messages.

Leveraging various channels, from online advertising to influencer partnerships, I'll experiment to find the most effective strategies.

Special promotions and collaborations with influencers will attract attention and build credibility. Analytics tools will be my allies, providing insights into the performance of marketing efforts and helping optimize strategies for maximum impact.

#8 - Embarking on the Entrepreneurial Odyssey

As I conclude this article, I stand at the threshold of a thrilling entrepreneurial odyssey. Armed with a deep understanding of my target market, a well-researched business plan, and a unique selling proposition that resonates, my big and tall sunglasses business is ready to leave an indelible mark on the fashion landscape.

To all the aspiring entrepreneurs out there, remember: the journey may be challenging, but the rewards are worth it. With passion, dedication, and a commitment to understanding your market, success is not just a destination – it's the journey itself.

That’s enough planning. In Part 3, we take action, so keep reading!

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